DNAnudge is a genotyping company that has developed a wearable device that offers personalized skincare and nutrition advice based on a person’s DNA. By understanding genetic pre-dispositions, the startup can nudge its customers toward healthier choices every time they shop. DNAnudge is a spin-off from Imperial College London and led by a team of world-renowned biomedical engineering and genetics leaders.

Dr. Maria Karvela

Chris Toumazou